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about The

Gearhead Brand

Gearhead is a lifestyle brand inspired by rock and roll and designed and founded by artist, creative director, New Yorker wannabe, and concertgoer: Paula Hare


Each statement piece is hand-painted, reimagined, reinvented or refurbished from curated garments, quality fabrics, vintage jewelry, embellishments, genuine fur and leather.

The result is a kick-ass, unique style for anyone that wants to look and feel like a rock star. New collections drop seasonally or whenever.


We're always looking for new retail partnerships. Contact our rock stars for distribution ops., wholesale pricing, custom-designed merch., or more info. about a tour stop at your boutique.


Private label collaborations are also on our setlist.




repurposed, reimagined, reinvented, refurbished

Artist-signed and designed

Visit our new makers space and art studio!

Our new makers space and art studio is located at 408 West Florida Street. Suite 106, Milwaukee, WI. Next to the Iron Horse Hotel in the BRIX building.

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our new RETAIL partnerS: 


A rock and roll inspired fashion boutique in South Lyon, Michigan. 

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Badass rock and boho-inspired clothing and accessories in Nashville.

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Want some?

Our website shop is now open! Gearhead is also on tour and available for purchase at SHOO, WI; Indigo B'lu Milwaukee and Green Lake, WI; Doc & Alice - Rapid City, SD., The Deadwood Mountain Grand, SD; Moonbird, WI; The Bootery Boutique, IL at Harley Davidson Dealership rallies around the country, Venue South Lyon - Detroit, MI;

Faye's - Mequon and Brookfield; and at - Nashville.

Check out our retail partners or email us for info. about becoming a partner.


Book us!

We're always looking for new retail partners.

Wholesale and consignment gigs accepted.

If you're interested in becoming a partner - contact us.

Contact our rockstars with questions or for more info: 

©2021 by Gearhead Fashion. Limited-edition, one-of-a-kind and custom apparel and accessories.

Inspired by rockstars and rock and roll.